Dyson boosts its air purifier line with BreezoMeter

Dyson uses BreezoMeter outdoor air quality data to engage with users and differentiate from competitors


Dyson recently took on a new challenge: solve the indoor air pollution issue. The innovation team decided not only to build a high performing air purifier, but also, and for the first time, to connect Dyson’s top notch hardware technology to a consumer application. Dyson research was looking for a reliable and global outdoor air quality data feed, and chose BreezoMeter. Since then, users can monitor indoor and outdoor air quality around their house, help reduce air pollution in their homes and offices, and witness the efficiency of their air purifier.

Real-time, Location-based Data

AQI & Pollutant Info

Global & Standardized


Dyson solves everyday life problems and frustrations through innovative technology. It started with one man and one issue: James Dyson & vacuum cleaner’s performance, and grew into a multinational technology company with products ranging from hair driers to air purifiers, lighting and of course the iconic vacuums.

Using Outdoor Air Quality to Add Value to Consumer App

As Dyson introduced its first air purifying products, the technology company also launched a connected consumer app. Not only does the application enable consumers to control their Dyson’s air purifying devices remotely, but also to access impactful information about their home, their device, and indoor/outdoor air pollution. It encourages users to use the app everywhere they go, whenever they feel the need to check air quality inside or outside their house.
The Dyson app is a great example of the numerous opportunities and ways to integrate BreezoMeter air quality information into a mobile app, with a focus on great UX/UI & design.

One screen, all the information

The first screen in the Dyson application gathers all the information and next steps consumers might want to check or do on a daily basis. UX/UI has been a key consideration in developing the application, and everything has been done so that the data is easy to read and access:


Outdoor Air Quality (1)

Dyson conveys several levels of information regarding outdoor conditions:

  • The Air Quality Index (AQI) and level at the consumer’s house. The background color changes with pollution.
  • Useful weather information, such as temperature and humidity percentages.
  • The dominant air pollutant name and its concentration.
  • Clicking on the outdoor air quality information directs users to more information on outdoor air quality (see below).

Indoor Air Quality (2)

Dyson shares essential indoor condition information while keeping a user friendly UI:

  • The indoor air quality level, as measured by the embedded sensor. Again, the background color syncs with current air quality.
  • Temperature & humidity.

Providing indoor air quality alongside outdoor is a constant reminder of the value of the product they own, leading to better user satisfaction and post-purchase sales (such as additional devices, replacement filters).

Reports (3), Control Panel (4) & Additional Actions (5)

Users can access additional information, control and setup their devices.

Educational resources for users

Clicking anywhere in the “outdoor space” of the screen (orange background in above picture) directs the users to a new screen, with additional information on outdoor air quality. It keeps the main screen simple while providing users with more detailed information at their fingertips.

Hardware, Software & Application

Dyson’s air purifier products are beautifully designed, simple to use, yet they offer the flexibility and autonomy users want and expect: all the device features can be controlled directly on the device, using the remote, or within the app, while the auto mode ensures the device is working when pollution is high, without users having to worry about switching it on/off.

The air quality reports, the control panel, the outdoor air quality data and additional pollution information, as well as the possibility to manage all devices in one place, all come together to make the Dyson consumer application a central key in its air purifying solutions, and moving forward its IoT strategy.

Users' reviews [Dyson's Pure Cool Link]:

It reports the air quality and reacts to it automatically to clean up any allergens in the air… I can’t express how fantastic this is for a family like mine.

The app continually reports the current conditions, letting you know it’s actually doing things to clean the air.

BreezoMeter outdoor air quality data can be easily and beautifully integrated into consumer and mobile apps.
Actionable indoor/outdoor air pollution information is appreciated by consumers, and as a result can boost app and product usage, user satisfaction, and in some cases product sales.

Are you ready to discover how air quality can enhance your product?
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